Service Provides Podcasters and Brands with Compelling Insights Matching Podcast Listeners by Genre with Their Buying Habits
New York, NY-April 27, 2020-Nielsen (NYSE: NLSN) today announced that PodcastOne is now a subscriber to Nielsen’s Podcast Listener Buying Power service. PodcastOne will have access to podcast insights spanning 18 genres and numerous listening preferences that can be cross-referenced among a variety of consumer purchase behavior patterns and services usage. PodcastOne is a leading advertiser supported, on-demand digital audio network, which includes content creation, brand integration and distribution.
Nielsen’s Podcast Listener Buying Power Service, which launched in August 2019, allows clients to see the qualitative profile of their shows using program titles collected from subscribers in order to connect specific types of listeners with advertisers and key brand categories. These connections are a great tool for both ad buyer and seller.
"Nielsen erweitert unser Arsenal an Forschungsressourcen um ein weiteres leistungsstarkes Tool", sagt Sue McNamara, Executive Vice President of PodcastOne Sales. "Mit diesen Erkenntnissen sind wir in der Lage, Podcast-Höreranalysen zu nutzen, um uns und unsere Kunden mit Informationen zu versorgen, die die Monetarisierungsmöglichkeiten beschleunigen werden. Da wir Programme in praktisch jeder Inhaltskategorie anbieten, werden uns diese Informationen unschätzbare Forschungsergebnisse liefern, um unsere Bedeutung für Podcast-Werbekunden und unsere Partner zu kommunizieren."
"Da die Hörer weiterhin auf der Suche nach den interessantesten und informativsten Podcasts sind, steht PodcastOne an der Spitze der Branche, und wir freuen uns, sie im Podcast Listener Buying Power Service von Nielsen willkommen zu heißen", so Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. "Wir freuen uns darauf, PodcastOne mit den notwendigen Erkenntnissen auszustatten, um ihr weiteres Wachstum zu fördern."
Nur Nielsen mit seiner umfangreichen Scarborough-Kategorie-Datenbank verfügt über diese Art von Verbindung zwischen Werbetreibenden und Podcasting. Der Nielsen Podcast Listener Buying Power Service ist in der Lage, Ergebnisse für spezifische Programme zu erfassen und sie mit über 2.000 Einzelhandels-/Kaufplan-Kategorien und Hunderten von Werbetreibenden mit spezifischen Markennamen zu verknüpfen, wie z. B. Versicherungsgesellschaften, Automobilhersteller, Schnellrestaurants, Baumärkte und andere. Diese benutzerfreundlichen Berichte werden mit einer webbasierten Software erstellt und zweimal pro Jahr veröffentlicht.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About PodcastOne PodcastOne, (www.PodcastOne.com) the nation’s leading advertiser-supported podcast network, was founded by Norman Pattiz, founder of radio-giant Westwood One. The network currently hosts more than 300 of today’s most popular podcasts, including Adam Carolla, Shaquille O’Neal, Steve Austin, Kaitlyn Bristowe, A&E’s Cold Case Files and I Survived…, Spencer and Heidi Pratt, Tip “T.I.” Harris, Heather and Terry Dubrow, Trisha Paytas, LadyGang, Dr. Drew, Chael Sonnen, Rich Eisen, and hundreds more.
Kontakt
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
brigit.hennaman@nielsen.com
917-224-8246
