- Ländliche Neuseeländer konsumieren deutlich mehr TV- und Zeitungsinhalte
- 9 von 10 Verbrauchern in ländlichen Gebieten sahen in der letzten Woche fern, gegenüber fast 8 von 10 Neuseeländern
AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New Zealand rural consumers, incorporating beef, sheep, dairy and other livestock farmers, as well as horticulture and cropping growers.
Die Ergebnisse von Nielsen zeigen, dass die Verbraucher in den ländlichen Gebieten Neuseelands nach wie vor stark auf die traditionellen Medien setzen, um sich zu informieren. Tatsächlich schalten 9 von 10 Personen TV-Sender ein, verglichen mit fast 8 von 10 Personen in der Gesamtbevölkerung.
Fast 7 von 10 Befragten in ländlichen Gebieten haben in der letzten Woche eine Tageszeitung gelesen, verglichen mit 5 von 10 Neuseeländern, und mehr als 4 von 5 haben in einer typischen Woche Radiosender gehört oder Websites besucht.
Die Daten der CMI-Umfrage 2020 von Nielsen über den ländlichen Raum haben gezeigt, dass Zeitungen und Zeitschriften im ländlichen Raum eine wichtige Rolle spielen, da sie im Vergleich zu anderen Medienarten als am vertrauenswürdigsten gelten.
The rural sector is looking to invest in products & services in the next 12 months. Key areas include farm supplies, maintenance, farm machinery & equipment (including the purchase of tractors), IT/Technology (including internet connection, and M2M technology), Infrastructure under $200K, vehicles (cars/utes), and banking/financial services.
Nielsen’s Head of Media Tony Boyte said, “The results of this survey highlight the differences between rural consumers and the general New Zealand population. This information is critical for marketers and advertisers to accurately reach and engage their rural consumer demographic. “
ÜBER DIE NIELSEN CMI RURAL SURVEY 2020
Respondents were mailed a survey booklet in early August 2020 and asked to complete and return by the end of September 2020. Results in the Rural Survey are represented at farm level incorporating Beef Farming, Sheep Farming, Dairy Farming, Other Livestock Farming, Horticulture and Cropping. The total number of farms represented in the survey is 46,551 nationally.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Kontakt
Nielsen
Jackie Helliker
jackie.helliker@nielsen.com
+61412405761
Nielsen
Sara Guainazzi
sara.guainazzi@nielsen.com
+61478409112
