New York, NY – Oct. 29, 2020 – Nielsen (NYSE: NLSN) and Cunningham Broadcasting Inc. in Baltimore, Md., have reached a multi-year renewal agreement for local TV measurement. Cunningham Broadcasting is subscribing to local market data for stations including WATM-ABC, WWCP-FOX (Johnstown-Altoona-St College PA) and WTAT-FOX (Charleston-SC). The new agreement also includes the industry leading Nielsen Scarborough local qualitative service.
"Wir freuen uns über die erneute Zusammenarbeit mit Nielsen", so Michael Anderson, Präsident von Cunningham Broadcasting Inc. "Die Produkt- und Servicepalette wird uns und unseren Kunden enorme Vorteile bringen."
Die Cunningham-Sender engagieren sich in Pennsylvania und South Carolina mit lokalen Nachrichten, Wetterberichten, Sportberichten und originellen Programmen über traditionelle und digitale Plattformen für die Gemeinschaft und das öffentliche Leben.
"Wir freuen uns, WATM-ABC, WWCP-FOX und WTAT-FOX wieder bei Nielsen und unseren erweiterten Möglichkeiten zur Messung lokaler TV-Zuschauerdaten begrüßen zu dürfen. Wir freuen uns darauf, mit ihnen zusammenzuarbeiten, um ihren Erfolg in diesen beispiellosen Zeiten zu unterstützen", sagte Catherine Herkovic, EVP und Managing Director, Nielsen Local. "Unsere Kerndaten sowie die qualitativen Informationen aus Scarborough werden den lokalen Werbetreibenden dabei helfen zu wissen, wo sie ihre Zielkunden finden können.
“We also recently announced the addition of Comcast return-path data (RPD) to measurement in 47 RPD+ markets effective in January 2021,” added Herkovic. “The addition of these data to the measurement of these markets brings increased sample size and stability as well as reliability of the data. With Nielsen’s currency-grade, representative measurement, the stations will be well positioned to demonstrate the full value of their linear, over-the-air and digital audiences to accelerate growth.”
Last October, Nielsen announced that it had completed a major transformation of its Local Television business combining advanced meter technology, big data and people-powered panels into its local TV measurement service. This announcement of enhanced currency measurement marked the capstone of a comprehensive overhaul across 208 local markets.
Über Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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Nielsen
Dawn Rowan
Dawn.Rowan@nielsen.com
917-226-8022
