BANGKOK, Thailand – June 4, 2019 – Nielsen today announced it will increase its Digital Ad Ratings service online ad rating capabilities by adding measurements to YouTube applications in 26 more countries around the world, including Belgium and Brazil. , Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey. and United Arab Emirates
Die Ausweitung des Umfangs dieses Dienstes wird es allen 34 Ländern, die Digital Ad Ratings messen, ermöglichen, Zielgruppendaten auf der YouTube-Anwendung zu messen. über Desktop- und mobile Webbrowser (Mobile und Tablet), um umfassende Messdaten geräteübergreifend zu liefern. (Cross-Device) von Ad Audiences an Vermarkter zu liefern.เคชั่น YouTube Der Digital Ad Ratings Service ist in den USA ab Juni 2017, in Kanada und Japan ab Oktober 2017, in Großbritannien, Frankreich und Deutschland ab Januar 2018 sowie in Australien und Italien verfügbar. Ab 1. September 2018
Durch die Erweiterung erhalten Abonnenten von Nielsen Digital Ad Ratings Zugang zu Alters- und Geschlechtsinformationen von Verbrauchern, die Anzeigen in der YouTube-App angesehen haben, sowie zu Reichweiten-, Häufigkeits- und Bruttobewertungsdaten. punkten (GRPs). Bei der Messung von YouTube Ad Ratings kommt eine Messmethodik zum Einsatz, die mit den Messungen aller anderen Mobile-Publisher im Digital Ad Ratings-Service konsistent ist - so können sowohl Medienkäufer als auch -verkäufer von den Vorteilen profitieren: Datenerfassung und redundante Messungen bei der Medienplanung und praktischen Arbeit
With Nielsen’s Digital Ad Ratings service, media owners, product owners and agencies will be able to gain a deeper understanding of the behavior of their viewers on YouTube using the same ratings as TV.
“As more and more people Watch videos across digital platforms and devices. Nielsen’s comprehensive and comprehensive ability to measure YouTube audiences through its Digital Ad Ratings service is critical to delivering a complete media audience. Especially given that YouTube has a huge video ad market share in those countries where we are expanding our measurement capabilities,” said Ms. Ranchita Sri Woravilai, Deputy Director, Nielsen Media, Thailand. YouTube to provide a broader viewing landscape.”
Über Nielsen
Nielsen Holdings (NYSE: NLSN) is a global measurement and analytics company that provides a complete and reliable view of the consumer and global market. Our way of working connects Nielsen proprietary information to other sources. To help customers around the world understand that what is going on What will happen next inthe future, and how to best deal with the data and knowledge we have acquired. For more than 90 years, Nielsen has provided data and analysis based on our scientific precision and innovation. as well as continually developing new methods toto meet the most important needs of various industries such as the media, advertising, retail and consumer goods industries. Nielsen is a S&P 500 Index company, operating in more than 100 countries covering more than 90 percent of the world’s population. for more information Please visit www.nielsen.com
