Am 5. März 2019 hat die erste Gruppe von Studenten, die an der Nielsen Research Academy teilgenommen haben, ihren Abschluss gemacht und damit ein dreimonatiges Programm an der Forman Christian College University erfolgreich beendet.
Nielsen Academy is part of our community outreach efforts to offer young soon-to-be professionals the opportunity to complement their academic experience with practical insights by engaging them in an interactive learning process with market research professionals. The program, comprising of coursework and projects, aims to not only equip students with the necessary knowledge required to excel in the workforce but also provide them the opportunity to learn about the latest research dynamics from experts in the field.
While sharing his experience, Abdul Waheed, a final year student said: “For me, Nielsen Academy was about more than understanding the technical aspects of market research; this journey enriched my education further, and empowered me with real-life experience and setting me up for a great future.”
The program covered 10 interactive sessions ranging from topics such as The Power of Data and Understanding Retail Measurement Services (RMS) to Effective Presentation Skills and Interviewing Skills Workshop to provide students a holistic approach toward market research.
“The efforts by Nielsen team members in implementing this program are highly commendable. Their discipline, technical knowledge, assessment procedure and personal commitment throughout this three-month long program show a heightened sense of professionalism as well as corporate social responsibility,” remarked Dr. James A Tebbe, Rector, Forman Christian College University.
Quratulain Ibrahim, Managing Director von Nielsen Pakistan, sagte bei der Abschlussfeier: "Es war eine aufregende Erfahrung für uns, mit der Forman Christian College University zusammenzuarbeiten und den Studenten etwas Einzigartiges zu bieten. Wir haben ihnen geholfen, ihre Fähigkeiten auszubauen und Einblicke in die sich entwickelnde Rolle der Marktforschung in der heutigen Welt und in Pakistan zu gewinnen. Wir hoffen, dass sich unsere Bemühungen als nützlich für ihre akademischen und beruflichen Bestrebungen erweisen werden."
