Oslo, 4 January 2019 – The steering group for the Radio Survey in Norway and Nielsen Media Research are pleased to announce that the launch of the new listener survey, Total Electronic Audio Measurement (TEAM) went “live” as planned on 1 January 2019.
The new survey is carried out on behalf of NRK, Bauer Media and the P4 group, and includes measurement and reporting of all types of audio content from the clients’ stations, from live to time-shifted, both broadcast, digital and podcast. The measurement is independent of the distribution platform and equipment used for listening as well as the listening location. Norway has thus received one of the world’s most comprehensive measurements of listening.
Die TEAM-Erhebung dokumentiert, wie viele Personen die verschiedenen Radiosender hören, wer sie hört und wie lange sie zuhören. Es ist möglich, zwischen den Hörorten wie zu Hause, im Freien und in Ferienhäusern sowie den Verkehrsmitteln zu unterscheiden (letzteres wird im Laufe des Jahres 2019 eingeführt).
The purpose of the survey is to provide a representative picture of the listening behavior of Norwegians living in private households. Data from the survey are suitable as a basis for both commercial and editorial analyzes, “says Ragnhild Herlofsen, commercial director of Nielsen Media Research.
“After the digitalisation of radio, listening in Norway is now more fragmented than before. With this as a starting point, we are pleased to be able to collaborate with Nielsen, which offers a measuring method designed for measuring listening in such a market,” says the leader of the steering group. Kristian Tolonen (head of analysis, NRK).
Listening via the media channels’ websites and applications is measured with a separate digital software (Software Development Kit), and will be reported to the clients as a supplement to the official listening figures.
Vorläufige Zahlen deuten darauf hin, dass der derzeitige Rundfunkempfang etwas höher ist als frühere Messungen ergeben haben. Dies ist auf eine Kombination von methodischen Verbesserungen zurückzuführen, die in erster Linie mit einer technischen Weiterentwicklung der Messgeräte zusammenhängen.
Nielsen verwendet eine so genannte erweiterte cBET-Technologie, die eine präzisere Registrierung der Hörfälle gewährleistet als bisher möglich war. Das Ergebnis ist, dass mehrere kurze Hörsituationen sowie das tatsächliche Hören in akustisch schwierigen Umgebungen erfasst werden
“These methodological improvements mean that we will now succeed in picking up more real radio listening, which we are of course happy about,” says Kristian Tolonen.
Official figures for this year’s first radio week (including 7 days of time-shifted listening) will be published on 14 January, and will be made available on the following website: https://beta.nielsen.com.
Wir freuen uns auf ein spannendes Radiojahr mit Ihnen!
ABOUT NIELSEN
Nielsen is the world’s leading provider of market research and has services in over 100 countries. Nielsen provides its customers with strategic insight and a basis for better decisions by analyzing market developments and contributing to an understanding of consumers’ attitudes and behavior.
Nielsen Media Research has been awarded the contract for the delivery of the official listening figures for audio in Norway from 1 January 2019. The clients for the survey are NRK, Bauer and the Nordic Entertainment Group (P4 group). Based on the channels’ common vision of the most future-oriented and platform-independent measurement possible, Nielsen will thereby become a supplier of one of the world’s most comprehensive measurements of audio.
Nielsen verfügt weltweit über mehr als 65 Jahre Erfahrung mit Radiomessungen und hält über 100 Patente für Messtechnik, darunter die Personal People Meter (PPM)-Technologie, die seit 2005 in Norwegen zur Messung der Radiohörerschaft eingesetzt wird.
Pressekontakt:
Leiter der Lenkungsgruppe für die Radioerhebung: Kristian Tolonen (NRK) E-Mail: kristian.tolonen@nrk.no
Commercial Director, Nielsen Media Research: Ragnhild HerlofsenEmail: ragnhild.herlofsen@nielsen.com= “ragnhild.herlofsen@nielsen.com”>
