Cross-platform planning solution will help marketers and media owners to maximize ROI
Manila, Philippines, 09 July 2018 – Nielsen announced today the expansion of its Nielsen Media Impact service to the Philippines. A key part of Nielsen’s Total Audience framework, the solution will help marketers better plan advertising campaigns across TV, radio, and print. On the other hand, TV networks, radio stations, and print publications can use it to be more competitive in today’s media landscape.
Consumers now have endless options for viewing content, which is fundamentally changing the business of TV, advertising and measurement. Nielsen’s Total Audience framework provides a suite of solutions that help marketers and media owners develop great campaigns and content by providing a comprehensive and granular understanding of their audience – who they are, what they like and how they interact with content, everywhere.
Nielsen Media Impact bündelt Informationen zum Medienverhalten der Verbraucher in den Bereichen TV, Radio und Printmedien in einer benutzerfreundlichen Planungsoberfläche. Vermarkter, Agenturen und Medieneigentümer erhalten ein detailliertes, nicht dupliziertes Verständnis darüber, wie verschiedene Medienkombinationen die Zielgruppen erreichen und wie viel Zeit ihre Zielgruppe in diesen Medienkanälen verbringt. Zusätzlich zu den Standardinformationen zu Alter, Geschlecht und sozialer Klassifizierung ermöglicht Media Impact den Nutzern die Erstellung von Medienplänen auf der Grundlage erweiterter Zielgruppenattribute, wie z. B. erweiterte demografische Daten, psychografische Daten, Lifestyle-Verhalten und Medienverhalten, damit sie wissen, wie sie ihre Zielgruppe am besten erreichen, egal wie detailliert sie sind.
Nielsen Media Impact ist auch in Deutschland, den Niederlanden, Italien, den USA, Belgien, Singapur, Malaysia, Neuseeland und Hongkong verfügbar.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Media Relations Contact
Liza Martija: liza.martija@nielsen.com
