On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
"Die Nielsen Auto Cloud bietet uns einen unglaublichen Zugang zu granularen Daten von Nielsen, ergänzt durch Erkenntnisse von J.D. Power, die es uns ermöglichen, hochwertige Zielgruppen für unsere Kunden zu schaffen", so Kumar. "Damit stärken wir unsere Plattform zur Publikumsmessung und verbessern unsere Fähigkeit, Autokäufer auf der Grundlage einer Vielzahl von Kriterien anzusprechen, darunter ihre bevorzugten Marken, Fahrzeugmodelle, Stile und Merkmale."
