We recently held our third case study competition at the University of Puerto Rico (UPR) – Mayagüez in Mayagüez, Puerto Rico. Seventeen student groups (see photo above) chose to participate in this year’s competition from the UPR Mayagüez and Río Piedras campuses. We were able to build a high level of student interest by tapping into the “classic” rivalry between the two schools and creating an atmosphere of friendly competition.
Die diesjährige Fallstudie stellte die Studierenden vor die Herausforderung, sich mit zwei fiktiven Unternehmen auseinanderzusetzen: dem Kunden des Teams, einem Speiseeisunternehmen namens Classic Creamery, und einem aufstrebenden Wettbewerber, Delightful Dairy. Den Schülern wurden mögliche Optionen vorgestellt, die Classic Creamery ergreifen könnte, um Marktführer zu bleiben. Die Präsentationen der Schüler enthielten die empfohlenen Strategien zusammen mit den wichtigsten Daten, wobei die von Nielsen zur Verfügung gestellten Daten zur Untermauerung ihrer Empfehlung herangezogen wurden.
Fallstudienwettbewerbe wie diese geben Nielsen-Mitarbeitern die Möglichkeit, Kontakte zu hochqualifizierten Studenten unterschiedlicher Fachrichtungen zu knüpfen. Im Gegenzug bieten die Wettbewerbe den Studenten die Möglichkeit, echte Nielsen-Daten zu analysieren und ihre Analyse zu nutzen, um eine Geschichte zu erzählen, während sie gleichzeitig unsere Mitarbeitererfahrung kennenlernen, bei der alle Mitarbeiter "einen Unterschied machen, sie selbst sein und mit uns wachsen können".
“Judging and seeing the creative ideas demonstrated the importance of including students in this activity,” said Diana Lucas, SVP, Client Solutions, Nielsen, and a judge in this year’s competition. “It showcases the students’ skills and bolsters our overall Diversity & Inclusion strategy by ensuring we are attracting as many diverse candidates to join our organization.”
Recruitment is a key initiative in our overall Diversity & Inclusion strategy. For several years, our university recruiting teams, have hosted case study competitions throughout the nation, including at some Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), like UPR. The competitions, in addition to exposing students to Nielsen data, also provide an opportunity to network with Nielsen executive leaders and associates. Our diverse recruitment efforts were proven and recently recognized by DiversityInc, which named us one of the top 12 companies in the U.S. for recruitment, as well as a top 20 company for diversity and inclusion overall.
Michael Alicea, Nielsen’s EVP, Global Human Resources and Executive Sponsor of our university recruiting team at UPR, recognizes that diversity is a business imperative. “Businesses that bring diverse perspectives can help solve their clients’ biggest needs and win,” said Michael.
