Kicking off 2018, Nielsen joined the Consumer Electronics Show (CES) in Las Vegas as an official sponsor last week. At the world’s premier annual gathering place of industry leaders, manufacturers, suppliers and developers of consumer technology, we showcased our research and innovations through mainstage presentations, live demos and lab media tours.
In diesem Jahr standen mehrere unserer Führungskräfte auf der Bühne, um zu berichten, was es Neues gibt und was für die Zukunft der Messung ansteht. Scott L. Brown, unser SVP Engineering and Strategic Relations, nahm am Digital Hollywood Track der Veranstaltung teil, um das Wertversprechen von Video zu erkunden. Darüber hinaus nahm Kelly Abcarian, unser SVP of Product unternehmensführung, an einem panel von Multiplattform-Führungskräften teil, um die besten Geschäftsmodelle und Publikumsbindungsstrategien für verschiedene TV-Dienste zu erörtern, die Pay-TV, werbegestützte Over-the-Top (OTT) und abonnementbasierte Modelle umfassen.
“We are really focused on not only helping our clients capture the consumer regardless what time of day, week or month they consume, but pulling that together into a complete single number to understand their total audience,” said Kelly.
Dave Bakula, SVP, Global Product Leadership & Industry Insights, Nielsen Music, also took the stage with prominent music and streaming executives to explore how streaming media has saved the industry. “Binge listening is what’s really driving music consumption and discovery, and the only thing that you are limited by is the number of listening hours in the day—which we see increasing dramatically,” said Dave.
Offstage, we held an interactive tour of the Nielsen Media Lab within CBS’s Television City research facility, where CBS tests all of its television pilots and where our researchers evaluate engagement of smartphone apps, OTT environments, music streaming services, virtual reality experiences, and more. We showcased the technology used in our favorite projects from this past year along with key insights.
At the Gracenote Lounge, clients were able to view interactive product demos, including booths for music, auto, sports and more. After hours, the space was transformed with music and drinks for the Gracenote happy hour.
Finally, we were excited to be honored at the Advancing Diversity Honors, which recognize companies, organizations and individuals in the media, advertising, marketing and entertainment communities who have activated successful and impactful initiatives to advance diversity. Angela L. Talton, Chief Diversity Officer, accepted the recognition at the event hosted by AdvancingDiversity.org, WomenAdvancing and MediaVillage. Learn more about the recognition.
Bildnachweis: Jay Blakesberg.
