This week, Jessica Hogue, SVP of Product Leadership, participated as a guest speaker at Morgan Stanley’s HER Day conference. The day featured presentations coined “HER Talks” curated around the topics and themes of health and wellness, personal and professional development, wealth and philanthropy.
Nielsen’s research into consumer behavior allows us to connect with women, to hear their voices and learn more about their daily media and purchasing patterns. Women are connected consumers, with women over 18 in the U.S. spending nearly 8 hours a day consuming media—from their TV to their smartphone—in the first quarter of 2017, up from just under seven hours in the same period in 2015. Hogue’s “HER Talk” showcased Nielsen data on women’s media consumption, as well as purchasing behavior, drawing a portrait of women’s everyday investments—specifically how they spend their time and money.
"Unser Geschäft konzentriert sich darauf, unseren Kunden zu helfen, zu verstehen, was die Menschen sehen und kaufen. Informationen über den Medienkonsum und den Kauf von Medien können Aufschluss über die bedeutenden Investitionen geben, die Menschen in ihrem täglichen Leben tätigen", so Hogue. "Im Laufe der Jahre hat Nielsen untersucht, wie Frauen an diese alltäglichen Investitionen herangehen, und unsere Daten zeichnen ein Bild von Frauen als mündige Verbraucherinnen und wirtschaftliche Kraftpakete. Mit ihren alltäglichen Entscheidungen haben Frauen die Macht, nicht nur ihre Haushalte, sondern die Wirtschaft insgesamt zu beeinflussen."
Morgan Stanley’s HER Day conference provided an interactive and immersive experience designed to connect attendees with the power of women voices, sharpen their life narrative, and contribute to their success and well-being. Along with Hogue, the day’s speakers featured a variety of leaders and influencers, including journalist and activist Gloria Steinem, cosmetic-line founder Bobbi Brown, and Morgan Stanley Wealth Management executives, Caroline Gundeck, Shelley O’Connor, Sandra Richards, Lily Trager and Kara Underwood.
Quelle
Die Einsichten in diesem Artikel stammen aus:
- Nielsen NPOWER/National Panel (Live+DVR/Time-shifted TV, DVR/Time-shifted TV, DVD/Blu-Ray Device, Game Consoles, Multimedia Devices 12/26/2016 – 03/26/2017),
- RADAR 133 (Radio 03/24/16 – 03/29/17),
- Nielsen Netview (PC 01/01/2017 – 03/31/2017), and
- Nielsen Electronic Mobile Measurement (Mobile 01/01/2017 – 03/31/2017).
