Nielsen veröffentlicht Jahresendbericht 2016 für Kanada

Der mit Spannung erwartete Bericht bietet eine umfassende Berichterstattung über das Jahr in der Musik

New York, NY – Jan. 11, 2017 – Nielsen, the industry’s leading source for music data and insights, today released its 2016 Canada Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.

Der Jahresendbericht von Nielsen Music Canada bestätigt, dass die Musikbranche im Jahr 2016 ein stetiges und konsistentes Wachstum verzeichnete. Der gesamte Audiokonsum stieg im Vergleich zu 2015 um 5,3 %, angetrieben durch einen Anstieg der On-Demand-Audiostreams um 203 % im Vergleich zum Vorjahr. Die Branche musste zwar Rückgänge bei den Verkäufen digitaler Alben und digitaler Titel hinnehmen, aber das Wachstum beim Streaming führte dazu, dass der gesamte digitale Musikkonsum in diesem Jahr um über 4 % stieg. Im Jahr 2016 übertrafen die Verkäufe von Katalogalben zum ersten Mal in der Nielsen-Ära die aktuellen Verkäufe. Das Jahr 2016 markierte auch den bisher höchsten Vinyl-Verkaufswert mit einem Anstieg von 29 % gegenüber 2015.

This year’s report shows that six of the top 10 best-selling albums for 2016 belong to Canadian artists, with Drake’s Views finishing at No. 1. This marks the first year since 2004 that the top selling album of the year came from a Canadian artist. Five of the top ten airplay songs also belong to Canadian artists, including Justin Bieber’s “Love Yourself,” which landed at No. 1.

Additionally, eight different Canadian artists had No. 1 albums on the Billboard Canadian Albums chart in 2016, including Drake, who spent 12 weeks at No. 1 – the most of any act this year. The Tragically Hip had two albums reach the top of the chart, including their latest release and their 2005 Yer Favourites album. Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen and The Weeknd also spent time at No. 1.

"2016 war ein aufregendes Jahr für kanadische Künstler und die gesamte kanadische Musikindustrie", sagte Paul Shaver, Leiter von Nielsen Music Canada. "Von der zunehmenden Beliebtheit des Streamings bis hin zum Wachstum des Gesamtkonsums entwickelt sich die Musiklandschaft weiterhin mit einer unglaublichen Geschwindigkeit, und wir freuen uns darauf, die Branchentrends für das kommende Jahr zu verfolgen."

Weitere bemerkenswerte Erkenntnisse und Trends aus dem Nielsen Music Canada Year-End Report 2016 sind:

• Drake’s Views was the most consumed album of 2016 by far, with 457,000 total consumption units. The album spent 12 weeks at No. 1 during the year, and it narrowly edged out Adele’s 25 to become the highest selling album, while picking up the highest digital song sales for an album.
• Drake also set a new streaming standard this year. His album Views garnered over 290M streams, more than twice as many as Justin Bieber’s Zweck, which was the second highest streamed album for the year. Views had more than 10M streams for each of its first eight weeks of release, and was the highest streamed album for each of its first 27 weeks of release. It had the highest one week stream total to date when it compiled over 22M streams in its debut week, an amount surpassed later in the year when The Weeknd’s Starboy picked up 27M streams in its debut week.
• The Chainsmokers were another act that achieved great streaming success this year. They landed the top two on-demand audio streaming songs of 2016, with “Closer” finishing first and “Don’t Let Me Down” in second. Their album Collage also comes in 10^th on the consumption chart for 2016, despite only selling 6K units. The songs from the album totaled over 111M on-demand audio streams and over 550K digital song downloads.
• Die digitalen Songverkäufe waren im Vergleich zum Vorjahr rückläufig: Nur vier Songs übertrafen 2016 die Marke von 300.000 digitalen Songverkäufen, 2015 waren es elf. Sias "Cheap Thrills" führte das Ranking an, gefolgt von Songs von Lukas Graham, Drake und Mike Posner. Der Streaming-Konsum ist jedoch weiterhin stark: 14 Songs erreichten 2016 über 50 Millionen Streams, 2015 war es nur einer.
• Fans showed their support for The Tragically Hip. Their latest album, Man Machine Poem, and their 2005 best of release, Yer Favourites, both reached #1 on the weekly Billboard Canadian charts. Their overall album catalogue also sold over 250,000 units in 2016 and picked up over 67M streams.
• A pair of big albums from Canadian artists received the bulk of their consumption from album sales. Celine Dion’s Encore Un Soir is the No. 8 album on the YTD Overall Top 10 chart, with over 85% of its overall activity coming from physical sales. Leonard Cohen’s You Want It Darker, which spent three weeks at number one this year, received 78% of its total consumption from physical sales.
• Acht verschiedene kanadische Künstler erreichten 2016 Platz 1 der wöchentlichen Billboard Canadian Charts. Drake war der Spitzenreiter und hielt sich 12 Wochen auf Platz 1, während The Tragically Hip mit zwei Alben an der Spitze der Charts standen. Die anderen Nr. 1-Alben gehörten Justin Bieber, Billy Talent, Celine Dion, Shawn Mendes, Leonard Cohen und The Weeknd.
• Six artists had albums that sold over 100,000 units in 2016 – Drake, Adele, Celine Dion, Leonard Cohen, Metallica, and Beyoncé – compared to 10 in 2015. Adele’s 25 was the one release that reached that threshold in each year.
• 2016 marked the highest yearly vinyl sales to date, up 29% over last year. Bob Marley and The Wailers’ classic album Legend was the #1 vinyl title of the year, while albums from The Tragically Hip and Gord Downie each placed in the top five.
• While Rock continues to be a very strong genre in terms of sales, the streaming landscape is led by R&B/Hip-Hop. It is one of three major genres, including Dance/Electronic and Rap, where well more than half of its total consumption comes from streaming.
• Die Verkäufe von Katalogalben machten 51 % der gesamten Albumverkäufe aus und übertrafen damit 2016 zum ersten Mal die aktuellen Albumverkäufe.
• Fünf der zehn meistgespielten Songs im Radio in diesem Jahr stammten von kanadischen Künstlern, 2015 war es nur einer. Justin Biebers "Love Yourself" führte die Liste an, während die Durchbruchshits von Alessia Cara und Coleman Hell große Jahre hatten.

PRESSEANFRAGEN

Mat Newman mnewman@rogersandcowan.comChris Robins crobins@rogersandcowan.comBrian Giglio bgiglio@rogersandcowan.com

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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.