We are getting excited for the launch of Digital Content Ratings in Australia on July 25, 2017! This marks the next phase of understanding Australian consumers’ digital behavior in a constantly evolving media landscape. Supplementing the world-leading Digital Ratings (Monthly) measurement solution, clients will now have a better understanding of Australians’ interaction with text, video and audio content across all devices. And all this with a daily reporting frequency!
Diese Lösung ermöglicht es Agenturen und Publishern, digitales Premium-Inventar effektiver zu monetarisieren. Das unabhängige Messsystem bietet Vertrauen und Transparenz beim Kauf und Verkauf von digitaler Werbung und wird letztlich das Umsatzwachstum für Kunden weiter vorantreiben.
With all that in mind, we recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it’s once again putting Australia at the forefront of digital audience measurement globally.
Learn more about our digital audience measurement in Australia.
