We’re excited to announce that Nielsen clients can now choose from viewability partners within Digitale Anzeigenbewertungen to validate their in-view audience! Our viewability partners, DoubleVerify, Integral Ad Science and Moat, will help our clients create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Werbetreibende und Agenturen verlangen heute mehr Sicherheit, dass eine Anzeige ausgeliefert und von der gewünschten Zielgruppe gesehen wurde. Mit unseren Viewability-Partnern helfen wir Vermarktern, die Sichtbarkeit ihrer digitalen Kampagnen einfacher zu überprüfen, und ermöglichen es Media-Publishern und Plattformen, ihr digitales Inventar zu optimieren.
Offering our clients a choice of integrated viewability partners helps them adapt to an industry that is more dynamic than ever. Importantly, we’re enabling the ad industry to simplify viewability implementation with a single integrated solution that accommodates the preferences of ad buyers and sellers while combining it with Nielsen’s industry-leading audience reach measurement.
Unsere Kunden sind begeistert von unserer neuen Viewability-Lösung und den Auswirkungen, die sie auf ihre Werbekampagnen haben wird.
“Viewability is central to our ability to validate the successful exposure of digital campaigns, and we’re always looking for new ways to help clients optimize their marketing spend,” said Mitch Weinstein, senior vice president of Ad Operations at IPG Mediabrands. “With Nielsen’s ability to combine viewability metrics from our providers of choice with audience measurement, we are meeting the growing need to track in-demo, in-view impressions.”
“We applaud Nielsen’s work to integrate viewability measurement from multiple providers within the Digital Ad Ratings solution,” said Mark Torrance, CTO at Rocket Fuel. “As agencies and advertisers continue to shift to a viewable impression standard, it’s critical that we can measure and optimize the ‘opportunity to see’ within key demographics. Unified measurement will drive efficiency and increase transparency throughout the digital media supply chain.”
