Nielsen and Hearst Television Renew Relationship With MultiYear Agreement

New York, NY - 10. Februar 2016 - Nielsen (NYSE: NLSN) gab heute bekannt, dass Hearst Television, ein nationales Multimedia-Unternehmen mit Niederlassungen in fast drei Dutzend US-Städten, einen mehrjährigen Verlängerungsvertrag für die lokale Fernsehmessung von Nielsen unterzeichnet hat. Die Verlängerung gilt für die 30 Sender von Hearst und die meisten digitalen Unterkanäle der TV-Sender in 26 US-amerikanischen TV-Märkten.

Durch die Erneuerung der Vereinbarung erhält Hearst weiterhin Zugang zu Nielsens lokalen Marktforschungsdaten aus einer Vielzahl von Quellen und Methoden, einschließlich lokaler People-Meter, Zuschauerzuweisung, Codeleser und Tagebuchmärkte, sowie eine breite Palette von Analysediensten.

“For many years, Hearst Television has successfully relied on Nielsen products and services to provide our stations greater viewership insights and to assist in providing clients marketing solutions,” said Jordan Wertlieb, Hearst Television president. “Nielsen’s investments to improve measurement and offer greater depth into consumer trends is encouraging. The new Total Audience measurement is a good example of Nielsen’s commitment to that effort and is a welcomed asset as Hearst Television continues to expand its local content to more and more platforms and devices. We are pleased to extend our relationship for years to come.”“As one of the industry’s premier media companies and one of our most valued partners, we are pleased to renew our long-standing relationship with Hearst Television. We believe that our services will help Hearst capture incremental ad dollars and meet their strategic business priorities,” said Jeff Wender, senior vice president and managing director, local television, Nielsen. “Additionally, we appreciate Hearst’s support of the work we are doing to enhance our local market services. We are investing in these enhancements to better reflect the changing media landscape and help ensure the stability, reliability and utility of our ratings data.”

Über Nielsen

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com. 

Kontakt

Gorki De Los Santos; 646-654-4837; Gorki.delossantos@nielsen.com