– Bureau of Meteorology records double digit growth across all devices
– 6 out of 10 music entities report unique audience growth in September
– Shazam and Pandora record biggest growth out of top five music entities
– Woolworths records highest unique audience growth of top 20 digital brands
Sydney, Australia – 27 October 2016: Musik- und Wetterseiten locken zusätzliche Australier zu ihren Inhalten, wobei die Zahl der Unique Audiences steigt, wie die neuesten Daten von Nielsen Digital Ratings (Monthly) zeigen.
Die neuesten Nielsen-Ergebnisse, die heute für den Monat September 2016 veröffentlicht wurden, zeigen, dass sechs der zehn größten digitalen Musikanbieter einen Zuwachs an Hörern verzeichnen konnten, wobei Apple Music die Unterkategorie anführt und im September 7,7 Millionen Unique Audience anlockte, gegenüber 7,6 Millionen im Vormonat.
Shazam und Pandora meldeten im Laufe des Monats das größte Wachstum in den Top 5 der Unterkategorie Musik. Die Zahl der Unique Audience von Shazam stieg im Vergleich zum Vormonat von 1,6 Millionen auf 1,8 Millionen, wobei das Wachstum ausschließlich auf Smartphone- (+13%) und Tablet-Geräte (+14%) zurückzuführen ist. Pandora steigerte seine Unique Audience von 958.000 auf 1,1 Millionen, wobei das Wachstum hauptsächlich auf Smartphones (+32%) zurückzuführen ist.
TABELLE 1: TOP 5 MUSIKEINRICHTUNGEN NACH GESAMTPUBLIKUM GEORDNET
|
Name |
Einzigartige Zielgruppe (000) |
MoM (%) Anstieg |
|
Apple Musik |
7,705 |
2% |
|
Spotify |
3,471 |
6% |
|
Shazam |
1,837 |
12% |
|
SoundCloud |
1,582 |
-13% |
|
Pandora.com |
1,141 |
19% |
Quelle: Nielsen Digital Ratings (monatlich) - September 2016
SPRING BRINGS GROWTH TO WEATHER SITES
The change of season in Australia brought an increased curiosity to the latest weather cycles and weather events. Weatherzone grew its unique audience by 8% – driven by desktops (+32%). And, an additional 1.1 million Australians accessed the Bureau of Meteorology site with double digit growth across all devices during September when compared with the prior month – see table 2 below.
TABELLE 2: METEOROLOGISCHES BÜRO (BUREAU OF METEOROLOGY)
|
Unique Audience MoM (%) Anstieg |
Gesamtpublikum |
Schreibtisch |
Smartphone |
Tablette |
|
Amt für Meteorologie |
27% |
29% |
20% |
57% |
Quelle: Nielsen Digital Ratings (monatlich) - September 2016
WOOLWORTHS ON THE RISE
Nielsen’s digital ratings release for September 2016 revealed that Woolworths had the highest growth of all the top 20 digital brands ranked by unique audience (6.3 million) – up 9% compared to the prior month. While growth was felt across all their digital assets, desktop (+16%) and tablets (+11%) were key drivers – see table 3 below.
TABELLE 3: WOOLWORTHS
|
Unique Audience MoM (%) Anstieg |
Gesamtpublikum |
Schreibtisch |
Smartphone |
Tablette |
|
Woolworths |
9% |
16% |
8% |
11% |
Quelle: Nielsen Digital Ratings (monatlich) - September 2016
SHIFTS IN NEWS RANKINGS
Off the back of consecutive months of record breaking highs for many of the nation’s top news websites – as a result of big news stories such as the Australian Election, Census and the Olympic Games – September reported shifts for all news sites in the top 10.
News.com.au behielt mit 5,5 Millionen Unique Audience die Spitzenposition in der digitalen Rangliste von Nielsen, während Nine.com.au mit einer Unique Audience von 4,3 Millionen auf den zweiten Platz vorrückte. Smh.com.au rückte mit 4,1 Millionen Unique Audience auf den dritten Platz vor, dicht gefolgt von ABC News.
Daily Mail Australia and Yahoo7 news remained consistent in the rankings, 5th and 6th positions respectively. The Guardian, The Daily Telegraph and The Age all reported a lift in rankings to 7th, 8th and 9th place respectively, despite declines in their unique audiences, while the Herald Sun dropped to 10th position – see chart 4 below.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, SEPTEMBER 2016
|
Name |
Einzigartige Zielgruppe (000) |
Seitenaufrufe pro Person |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,540 |
48 |
12 |
01:37:16 |
|
nine.com.au |
4,255 |
40 |
13 |
01:17:49 |
|
smh.com.au |
4,063 |
26 |
10 |
01:02:43 |
|
ABC News Websites |
4,048 |
23 |
9 |
00:34:44 |
|
Daily Mail Australien |
2,926 |
27 |
11 |
00:41:27 |
|
Yahoo7 Nachrichten Websites |
2,484 |
14 |
8 |
00:15:06 |
|
The Guardian |
2,272 |
15 |
12 |
00:43:18 |
|
Der Daily Telegraph |
2,197 |
13 |
6 |
00:17:12 |
|
Das Alter |
2,152 |
32 |
12 |
01:01:23 |
|
Herald Sun |
2,151 |
18 |
8 |
00:28:26 |
Quelle: Nielsen Digital Ratings (monatlich) - September 2016
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Für weitere Informationen wenden Sie sich bitte an:
Jackie Helliker
Nielsen
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
