Sydney, Australia โ 27 May 2016 โ The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from Nielsen Digital Ratings (Monthly), the IAB Australia endorsed digital audience measurement currency.
Seven of the top ten video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and blockbuster releases such as โCaptain America: Civil Warโ and โDisneyโs Jungle Bookโ.
Es รผberrascht nicht, dass die Feierlichkeiten zum Anzac Day zu einem Anstieg der Besucherzahlen auf dem Australian War Memorial Channel um 137 % fรผhrten, der seine Besucherzahl von 213.000 auf 505.000 steigern konnte.
Qantas Airways, der derzeitige Marktfรผhrer in diesem Bereich, verzeichnete einen signifikanten Zuwachs von 202 % von 211.000 auf 638.000 Unique Audiences. Die Apps von Skyscanner und Jetstar, die in dieser Kategorie den zweiten und dritten Platz einnehmen, verzeichneten ebenfalls zweistellige Zuwรคchse von 32 % bzw. 20 % - von 208.000 auf 275.000 (Skyscanner) bzw. von 143.000 auf 172.000 (Jetstar) Unique Audience.
Auch die Sport-Websites verzeichneten starke Zuwรคchse, insbesondere die AFL- und NRL-Websites sowie Fox Sports Pulse. Die AFL verzeichnete einen Anstieg der Unique Audience um 22 % von 3,2 Millionen auf 3,9 Millionen, wรคhrend die NRL einen Anstieg um 13 % von 1,9 Millionen auf 2,1 Millionen verzeichnete. Fox Sports Pulse meldete einen Anstieg um 46 % von 833.000 auf 1,2 Millionen Unique Audience.
In the news and information category, the top three leaders โ News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9%. Meanwhile, the BBC jumped into the top ten.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016
|
Name |
Einzigartige Zielgruppe (000) |
Seitenaufrufe pro Person |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,787 |
44 |
11 |
01:04:08 |
|
smh.com.au |
4,779 |
27 |
11 |
00:47:24 |
|
ABC News Websites |
4,345 |
20 |
8 |
00:26:34 |
|
Yahoo7 Nachrichten Websites |
3,129 |
11 |
7 |
00:11:51 |
|
Daily Mail Australien |
3,112 |
23 |
8 |
00:34:52 |
|
ninemsn Nachrichten Websites |
3,078 |
19 |
10 |
00:23:49 |
|
The Guardian |
3,031 |
14 |
9 |
00:29:08 |
|
Das Alter |
2,636 |
34 |
11 |
00:49:23 |
|
Herald Sun |
2,629 |
25 |
8 |
00:39:48 |
|
BBC |
2,364 |
28 |
11 |
00:43:54 |
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
Die Daten ermรถglichen es den Verlagen, die bereits in erheblichem Umfang in die mobile Nutzung investieren, zu sehen, wie ihr Publikum รผber alle digitalen Gerรคte hinweg gewachsen ist. Auch Agenturen und Werbetreibende kรถnnen so genauere Entscheidungen treffen und die Reichweite ihrer digitalen Investitionen messen - sie erhalten ein wahrheitsgetreues Bild ihres gesamten Publikums auf den wichtigsten digitalen Gerรคten.
About The Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
Die Aufgabe des IAB besteht darin, mit seinen Mitgliedern und der breiteren Werbe- und Marketingbranche zusammenzuarbeiten, um den Vermarktern zu helfen, herauszufinden, wie sie das Internet am besten als Teil ihrer Marketingstrategie einsetzen kรถnnen, um ihre Kunden besser anzusprechen und zu binden und ihre Marken aufzubauen.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Fรผr weitere Informationen wenden Sie sich bitte an:
Jackie Helliker
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
