Nielsen made its second appearance at CTAMโs Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets.
Lynda Clarizio, Nielsens President of U.S. Media, Glenn Enoch, Nielsens SVP of Insights, und Jennifer Cooper, Adobes Global Head of Media of Publishing and MVPD Industry Strategy, prรคsentierten Erkenntnisse darรผber, was die Verbraucher sehen und wie sie Medien konsumieren.
Nielsen took the stage, in front of reporters from top-tier media outlets, where Clarizio shared an update on how Nielsen is advancing toward Gesamtpublikum, discussed the need for comparable metrics and how we are actively progressing measurement with Total Content Ratings and Digital Content Ratings.
"Dies ist eine entscheidende Zeit bei Nielsen, da wir mit der Einfรผhrung von Digital Content Ratings und Total Content Ratings beginnen. Wir stehen an der Spitze eines Wandels in der Branche, wenn es darum geht, zu messen, wie viele Inhalte die Verbraucher sehen und welche Gerรคte sie nutzen", sagte Clarizio. "Die Prรคsentation auf der TCA war die perfekte Gelegenheit, Medien und Sender รผber die kommenden Entwicklungen bei Nielsen zu informieren."
Additionally, Enoch shared insights on consumer behavior and viewing trends in regard to both traditional television as well as device usage. His presentation also covered the growth in TV-connected devices as well as streaming video on demand services. Additionally, Adobeโs Cooper shared the stage, detailing insights on TV Everywhere and showcasing the strong alliance between Nielsen and Adobe.
