1 million extra people visited a financial news site in June, 2015 News.com.au retained top spot in Current Events & Global News rankings – top 5 remained unchanged
Sydney, Australia โ 13 July 2015: News.com.au retained the top spot for the eighth straight month in the latest online results from Nielsen. The top five players in theย Current Events & Global Newsย category by unique audience remained unchanged, but there were shifts in rankings for the next big five.
Obwohl beide Websites im Juni 2015 im Vergleich zum Mai 2015 leichte Rรผckgรคnge bei den Unique Audience-Zahlen meldeten, kletterten die Yahoo!7 News-Websites in der Rangliste des letzten Monats um zwei Plรคtze nach oben, vom neunten auf den siebten Platz, und The Guardian verbesserte sich vom siebten auf den sechsten Platz (siehe Grafik unten).
Digital Australians reinforced their appetite for financial related news information with an additional 1 million people visiting a site in the Financial News & Information sub-category in June, 2015 compared to the same period last year (+23%).
John Price, Direktor in der Media Industry Group von Nielsen, sagte, dass im Juni aufgrund des zu Ende gehenden Geschรคftsjahres ein Wachstum bei den Finanznachrichten-Websites zu erwarten sei, aber das Wachstum im Jahresvergleich zeige einen Aufwรคrtstrend bei den Verbrauchern. "Fast ein Drittel der australischen Online-Bevรถlkerung konsumiert inzwischen finanzbezogene Nachrichteninhalte. Fast alle der 10 grรถรten Anbieter in dieser Unterkategorie verzeichneten ein zweistelliges Wachstum, was auf ein zunehmendes Interesse an der lokalen und globalen Wirtschaft und eine starke Nachfrage nach finanzbezogenen Inhalten hindeutet", so Price weiter.ย
Drivers of growth for the Financial News & Information sub-category came from news.com.au โ Finance with an additional 278,000 unique audiences to their site in June, 2015 compared to the prior year (+23%), followed by smh.com.au โ Business with an additional 252,000 (+31%) and ASX โ Australian Stock Exchange attracted an additional 245,000 unique users to their site in June, 2015 compared to the prior year (+70%).ย
TABELLE 1. TOP-WEBSITES NACH ANZAHL DER BESUCHER FรR NACHRICHTENย
|
Name |
Einzigartige Zielgruppe (000) |
Seitenaufrufe pro Person |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
3,722 |
62 |
13.92 |
01:40:39 |
|
smh.com.au |
3,464 |
33 |
11.16 |
01:19:34 |
|
ABC News Websites |
2,732 |
27 |
9.56 |
00:46:18 |
|
Daily Mail Australien |
2,710 |
23 |
8.62 |
01:03:59 |
|
ninemsn Nachrichten Websites |
2,532 |
19 |
9.73 |
00:38:38 |
|
The Guardian |
1,955 |
22 |
6.62 |
00:46:42 |
|
Yahoo!7 Nachrichten Websites |
1,783 |
18 |
8.19 |
00:22:40 |
|
Das Alter |
1,771 |
45 |
12.35 |
01:45:31 |
|
Der Daily Telegraph |
1,561 |
20 |
8.46 |
00:47:07 |
|
Herald Sun |
1,500 |
29 |
9.92 |
01:09:30 |
Quelle: Nielsen Online Ratings, Hybride Daten Juni, 2015
ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com
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