Amidst a sea of the worldโs brightest creatives, marketers, technologists and media specialists at this yearโs Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativityโthis yearโs theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an official sponsor, which helped us make an even bigger splash on this global stage.
Julanne Schiffer from Nielsen Entertainment was a featured speaker on the topic of โUnlocking the Power of Music in Advertising.โ With more than 150 delegates in attendance, her presentation focused on understanding the impact of music to help drive growth for brands. She shared insights and examples of how to reach consumers effectively and ways to create brand value through music. Attendees, who ranged from leading ad agencies and marketers to key industry organizations, were visibly engaged and interested in these entertainment insights.
Die Nielsen-Fรผhrungskrรคfte Eugene Becker, Terrie Brennan, Alain Couttolenc, Tom Eaton, Andrew Feigenson und Martha Velando nutzten die Gelegenheit, in unserer Strandhรผtte an der Cรดte d'Azur gezielte Kundengesprรคche mit Fรผhrungskrรคften der weltweit fรผhrenden Agenturen, Werbetreibenden und Ad-Tech-Unternehmen zu fรผhren.
Zum Abschluss der einwรถchigen Veranstaltung betrat Johan Sjรถstrand von Nielsen Europe die Hauptbรผhne der Lions Innovation, die sich auf die รberschneidung von Daten, Technologie und Kreativitรคt konzentriert, um รผber "Designing Innovation Success around the World" zu sprechen. In seinem 30-minรผtigen Vortrag fรผhrte er eine aufschlussreiche Diskussion darรผber, wie wichtige Werbetreibende und Entwickler Daten und Erkenntnisse auf ihre Kreativitรคt, ihr Design und ihre Analysen anwenden kรถnnen, um erfolgreiche Innovationen zu entwickeln.
