JAKARTA, October 19th , 2015 โ Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
Digital Ad Ratings bietet eine transparente, umsetzbare Publikumsmessung fรผr digitale Werbung und liefert der Branche ein tรคgliches Update fรผr Kampagnen, die auf allen digitalen Bildschirmen laufen. Digital Ad Ratings (DAR) berichtet รผber das einzigartige Publikum einer Kampagne auf Computern und mobilen Gerรคten.
Das Sizmek GRP Dashboard hilft Kunden dabei, festzustellen, wo sie ihre Werbeausgaben erhรถhen oder senken sollten, indem es eine integrierte Ansicht und Analyse der Adserver-Daten von Sizmek und der GRPs von Nielsen bietet - so kรถnnen sie einfach und bequem feststellen, ob sie ihre Kampagnenziele erreichen und was zur Verbesserung der Leistung getan werden kann.
Da sich die digitale Werbeindustrie weiter entwickelt, mรผssen Vermarkter, die Anzeigen auf der Grundlage bestimmter Attribute kaufen, auch in der Lage sein, ihre Anzeigen mit demselben Grad an Granularitรคt zu optimieren und zu validieren. Audience measurement war bisher auf Alter und Geschlecht beschrรคnkt.
โAudience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understandย who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,โ said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
Die GRP-Kennzahl (Bruttoeinschaltquote) ist seit Jahrzehnten die Grundlage fรผr die Messung der Fernseheinschaltquoten und bietet Online-Vermarktern ein wertvolles Verstรคndnis von Reichweite und Hรคufigkeit.
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รber Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
รber Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidanceโand the flexibility to choose solutions that fit their strategiesโmore than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmekโs wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more.ย Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
