Vereinbarung liefert alle lokalen Marktdaten, einschlieรlich der afroamerikanischen und hispanischen
NEW YORK, NY - 6. April 2015 - Nielsen (NYSE: NLSN) und Havas Media North America gaben heute bekannt, dass sie eine langfristige Vereinbarung zur Verlรคngerung des Abonnements von Nielsen Local TV Ratings fรผr Havas Media getroffen haben.
Durch die neue Vereinbarung erhรคlt Havas Media Zugang zu den TV-Zuschauerzahlen von Nielsen in allen 210 gemessenen Mรคrkten. Sie umfasst auch multikulturelle Schรคtzungen, insbesondere fรผr afroamerikanische und hispanische Zuschauer, sowie lokale Sportberichte.
“Nielsen plays an important role in helping Havas Media manage local broadcast planning and buying across all 210 DMAs,” said Joseph Abruzzo, EVP, Chief Exploration Officer, Havas Media North America. “They invest in providing unbiased estimates of local market TV and radio audience levels. We are looking forward to future improvements that will result from the new Ratings Stabilization program, the testing and potential introduction of Code Reader devices (which will eventually replace diaries in many markets) and the use of Viewer Assignment.”
"Havas Media North America ist ein geschรคtzter und langjรคhriger Partner von Nielsen", sagte Matt O'Grady, EVP und Managing Director fรผr lokale Medien bei Nielsen. "Wir freuen uns sehr, dass sie weiterhin mit uns zusammenarbeiten und unsere lokalen TV-Quoten nutzen, um ihre erstklassigen Kunden dabei zu unterstรผtzen, Verbraucher in Mรคrkten im ganzen Land zu erreichen.
ABOUT NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
รBER HAVAS MEDIA NORDAMERIKA
Havas Media North America offers the most diverse and potent mix of media practices of any agency today. Rooted in a deep understanding of traditional media buying practices, Havas Mediaโs scalable network of specialty groups within the Havas Village focuses on buying and planning across all mediums, content strategy, programmatic, mobile, social and experiential. Havas Media has helped clients like LVMH remain leaders in their categories by drawing on the expertise and innovation of its specialty groups. For more information, visit www.havasmedia.com.
Kontakte
Nielsen
Diane Laura; (646) 654-5759; diane.laura@nielsen.com
Havas Medien
Lisa Hafer; (212) 475-6301 x113; lhafer@powellny.com
