New York โ Sept. 23, 2014 – Simulmedia, the pioneer in bringing audience targeting to television advertising, and Nielsen, a leading global provider of information and insights into what consumers watch and buy, today announced they have signed a development agreement to research “long tail” TV network measurement. This joint research will seek to capture the sizable audience activity that goes unmeasured today on niche cable networks to enable these networks to sell advertising based on reliable, qualified ratings systems.
Die Vereinbarung ist das Ergebnis von mehr als einem Jahr gemeinsamer Forschung mit dem panel und Simulmedias Set-Top-Box-Daten von 50 Millionen Zuschauern. Gemeinsam planen die Unternehmen, eine einzigartige Lรถsung zur Messung der derzeit nicht gemessenen TV-Zuschauerzahlen von Kabelnetzen zu entwickeln.
โWe are very excited to work with Nielsen again on research that we expect will eventually allow smaller networks to sell advertising using consistent and reliable audience measurement tools,โ says Dave Morgan, Simulmediaโs CEO. “In our work, we have found valuable blocks of audiences watching programs that may be under the radar of many network TV buyers. This research will surface both the value of these networks and their audiences to brands, and the cost effectiveness of working with them to reach attractive consumers and achieve positive business outcomes.”
Dies ist das zweite Mal, dass die beiden Unternehmen zusammenarbeiten. Im Oktober 2013 schloss Simulmedia eine Lizenzvereinbarung mit Nielsen ab, um Nielsen Buyer Insights in die Simulmedia Audience Insights Database zu integrieren und so die Erkenntnisse รผber das Fernsehverhalten der Zuschauer zu erweitern. Nielsen Buyer Insights kombiniert das tatsรคchliche Fernsehverhalten mit dem anonymisierten Kaufverhalten von Panelisten, das reprรคsentativ fรผr 24 Milliarden Transaktionen und einen Jahresumsatz von 2 Billionen US-Dollar ist, vor allem in den Kategorien Einzelhandel, Reisen, Digitales, Restaurants, Unterhaltung, Finanzdienstleistungen, Telekommunikation, Discounter und Tankstellen.
โWe’re committed to delivering solutions that drive business benefits for our clients. Big and small. Global and local. Across and within platforms,โ said Steve Hasker, Nielsenโs President of Global Product Leadership. โThis initiative with Simulmedia signifies an important Nielsen move to seek out innovation to bring meaningful insights to our clients and the industry. We look forward to continued collaboration with Simulmedia.”
รber Nielsen
Nielsen (www.nielsen.com) (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands.
รber Simulmedia
Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 75 national cable networks andย the top multichannel video programming distributors (MVPDs). Based on a proprietary analysis of second-by-second activity for overย 50M people, Simulmedia determines the best options to extend the reach of campaigns to specific target audiences, and places advertising across those disparate TV networks.ย Sinceย we began in 2009, Simulmedia has delivered campaigns for more than 70 advertisers and their agencies, to target, deliver, and measure hundredsย of TV campaigns, and on average reached their target audience 32% more efficiently than they were able to with traditional TV ad scheduling and targeting methods alone.
Kontakte
Simulmedia: George Simpson; 203.521.0352; george@george.simpson.com Nielsen: Ben Billingsley; ben.billingsley@nielsen.com
