DG-Kunden haben die Mรถglichkeit, die Leistung von Videokampagnen รผber ein einziges Dashboard zu planen, zu analysieren und darauf zu reagieren.
CONTACTS
DG: Dana Miller, 646-437-3737, dana.miller@mediamind.com
Nielsen: Julia Monti, 646-654-4412, julia.monti@nielsen.com
New York, NY โ August 8, 2012 –ย Nielsen, a provider of information and insights into what consumers watch and buy, and DG, a leading global advertising management and distribution platform, today announced a multi-year collaboration that lays the foundation for the joint development of cross-platform offerings, a major initiative for both industry leaders.
DG wird Nielsen-Daten und -Messwerte, einschlieรlich Nielsen Online Campaign RatingsTM und Nielsen Cross-Platform Campaign Ratings, nationale und lokale TV-Ratings, Kampagnentracking-Daten von KeepingTrac und Sigma, MonitorPlus Werbeausgaben-Informationen und NetView Online-Publikumsdaten, zusammen mit DGs Auslieferungs- und Leistungsdaten in DG und seine MediaMind-Kampagnenmanagement-Plattform integrieren. Die Abonnenten der Nielsen-Dienste werden in der Lage sein, eine umfassende Messung der Videowerbekampagnen, der Zuschauer- und Medienleistung im Fernsehen und im Internet รผber eine einheitliche, zentralisierte Analyseplattform zu erhalten. Die Kunden kรถnnen die Daten und Analysen nutzen, um ihre zukรผnftigen Multi-Screen-Werbekampagnen zu informieren, durchzufรผhren und zu optimieren, damit sie ihre Zielgruppen mit der Kampagnenmanagementlรถsung von DG und MediaMind mรถglichst effektiv erreichen und ansprechen.
“As the leading cross-channel commercial delivery and optimization platform, DG is an industry innovator and makes for a natural ally in our work toward meeting the industryโs need for accurate, extensive cross-channel advertising planning, measurement and reporting,” said Amit Seth, Executive Vice President, Global Media Products, Nielsen. “Incorporating Nielsen data into their management platform will improve the campaign management processโfrom planning to reviewโand enable marketers to make smarter decisions right out of the gate.”
“A close relationship between DG, the worldโs leading ad delivery and optimization platform together with Nielsen, the world’s premier consumer insights provider, means advertisers will finally have access to a critical cross-platform campaign performance dashboard,” said Neil Nguyen, CEO, DG.
รBER DG
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Companyโs television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Companyโs online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit www.DGit.com.
ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
