Upfronts Newfronts Archive

Insights | 11-04-2024

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media…

Insights | 21-03-2024

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Insights | 25-01-2024

Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be…

Insights | 18-01-2024

Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand…

Insights | 09-01-2024

Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you…

Insights | 08-01-2024

Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure…

Insights | 20-12-2023

On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…

Insights | 18-12-2023

Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…

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