Insights | 10-11-2025
Von K-Pop bis Singles' Day: Die neuen Daten zur kulturellen Relevanz
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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Insights | 06-08-2025
Wie Vermarkter im Asien-Pazifik-Raum die Nase vorn haben
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 10-07-2025
Europa im Fokus: Zu beachtende Marketingtrends
European marketers’ priorities are significantly different compared to other regions globally. Here are the…
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Insights | 10-07-2025
Umwandlung der Fragmentierung von Zuschauerdaten in Werbevorteile in Indonesiens Multi-Screen-Landschaft
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a…
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Insights | 17-06-2025
Wiederanbindung an das LGBTQ+-Publikum
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the…
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Insights | 02-12-2024
Jenseits von Behinderungen: Inklusives Marketing in einer intersektionalen Welt
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 30-09-2024
Wie man mit Blick auf die Geschäftsergebnisse plant
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
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Insights | 28-06-2024
Schöpferplattformen fördern emotionale Bindungen und Markenerfolge
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
