Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4Aโs on CTV insights and perspectives media planners should…
Einblicke
-
-
Insights | 25-01-2024
Der Upfronts/NewFronts-Leitfaden 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
-
Insights | 24-05-2023
Die รberlastung der Kanรคle beeintrรคchtigt die Wirksamkeit des Full-Funnel-Marketing und das Vertrauen in den ROI
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
-
Insights | 21-04-2021
Daten aus erster Hand sind ein guter Anfang, reichen aber nicht aus
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data,…
-
Insights | 04-08-2020
Digitale und Omnichannel-Sweetspots fรผr Automobilwerber
In todayโs digital age, heading to an automotive dealership in person is far from the only way Americans shop…
-
Insights | 16-03-2020
COVID-19: Verfolgung der Auswirkungen auf Medien und Verbraucherverhalten
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as…
