Lokale Archive

Insights | 07-11-2025

A surge in local news viewing on over-the-top apps is creating a powerful new ecosystem for broadcasters and…

Insights | 23-09-2025

Entdecken Sie, wie die Erkenntnisse lokaler Verbraucher Kaufentscheidungen beeinflussen und Ihre Marketingstrategien verbessern können.

Insights | 01-07-2025

Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.

Insights | 05-02-2025

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…

Insights | 02-12-2024

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…

Insights | 12-11-2024

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…

Insights | 23-08-2024

Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…

Insights | 03-07-2024

We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…

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