Insights | 26-04-2017
ใใใผใซใปใณ ใกใธใฃใกใณใใปใธใฃใผใใซ ็ฌฌ3ๅทใใๆฅๆฌ่ช็ใ
็ฑณๅฝใฎๅ็จฎ่ชฟๆปใป่จๆธฌใซใใใๆๆฐ็ถๆณใใพใจใใใใใผใซใปใณ…
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Insights | 22-02-2017
Co-Viewing auf OTT-Gerรคten: Gemeinsamkeiten und Unterschiede
When we watch television, we often have someone else in our household watching with us: a spouse, a child, a…
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Insights | 22-02-2017
Das groรe Bild: Technologie zur Bewรคltigung der Herausforderungen der Medienfragmentierung
Itโs a great time to be a media consumer. New streaming technologies with over-the-top (OTT) apps, connected…
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Insights | 22-02-2017
Maschinelles Lernen zur Vorhersage zukรผnftiger TV-Quoten
TV ratings are used to predict the future. They set expectations and affect programming decisions from one…
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Insights | 22-02-2017
Messung der Wirkung von Werbung - ein Kauf nach dem anderen
In recent years, the creation of large single-source datasets has been a major boon to the advertising research…
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Insights | 22-02-2017
Das Gedรคchtnis in der Werbung verstehen
Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be…
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Insights | 18-10-2016
Nicht allein: Macht OTT das gemeinsame Fernsehen wieder cool?
Co-viewing in television is the process of watching content alongside other people, typically members of the…
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Insights | 18-10-2016
Einsatz von maschinellem Lernen zur Vorhersage zukรผnftiger TV-Quoten in einer sich entwickelnden Medienlandschaft
Media companies and advertisers rely on TV ratings every day to measure the success of TV shows, verify that…
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Insights | 17-10-2016
Verwendung von Single-Source-Daten zur Messung der Werbewirksamkeit
How do we know if advertising works? Is there a way to directly measure the in-store sales results of an…
