Insights | 17-11-2025
Vom blinden Fleck zum Lichtblick: Wie indische CMOs mit vereinheitlichten Daten gewinnen
Indiaโs advertising landscape is more fragmentedโyet more criticalโthan ever before. Billions of…
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Insights | 29-09-2020
Digitale Werbung in Indien macht sich bezahlt
Brands go by the metrics that publishers themselves report, to gauge the effectiveness of their digital…
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Insights | 26-09-2018
WAS HANDYS รBER DIE VERBRAUCHER AUSSAGEN
Smartphones in India have benefited from the rise of inexpensive high-speed 4G internet. Affordable data has…
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Insights | 30-11-2017
DIE GENERATION X HOLT BEI ONLINE-TRANSAKTIONEN GEGENรBER DEN MILLENNIALS AUF
The adoption of smartphones and the incidence of online financial transactions has always been high among…
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Insights | 13-06-2017
BUT NATURALLY! GOING BACK TO NATURALS IN INDIA’S PERSONAL CARE SEGMENT
Indian consumers of personal care products are increasingly showing a distinct leaning towards natural…
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Insights | 08-03-2017
WENN EMOTIONEN DIE WERBUNG BEFLรGELN
Statistically, many of our purchases are driven by emotions. Yet, most measurement tools are unable to assess…
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Insights | 10-02-2017
FรNF SCHRITTE ZUR OPTIMIERUNG DER MARKETING-MIX-STRATEGIEN
As the media landscape gets increasingly fragmented, arriving at the right marketing mix is becoming more and…
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Insights | 22-03-2016
Read All About It: India’s Book Market Is Poised for Growth
Indiaโs literacy rate has seen significant improvement over the past decade. To better understand publishing…
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Insights | 23-02-2016
DAS SMARTPHONE WIRD ZUR MOBILEN GELDBรRSE
Cash is no longer the king! The phenomenon of mobile payment apps has been quick to catch on with the number of…
