Insights | 10-11-2025
Von K-Pop bis Singles' Day: Die neuen Daten zur kulturellen Relevanz
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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Insights | 10-07-2025
Europa im Fokus: Zu beachtende Marketingtrends
European marketersโ priorities are significantly different compared to other regions globally. Here are the…
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Insights | 25-06-2025
Wie KI das Marketing neu definiert, heute und morgen
Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing…
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Insights | 27-05-2025
Generational Marketing: Why marketers should not discount age in today’s media landscape
Understand the diverse media habits of different generations and the importance of an age-inclusive approach…
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Insights | 19-05-2025
Der globale Kricket-Markt: Mit Fans in Kontakt treten und den ROI steigern
Explore the global cricket market and unlock strategies to connect with fans and achieve measurable ROI on your…
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Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
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Insights | 05-07-2024
Wie geht es weiter mit dem Frauensport? Wachstum durch Nachweis des Nutzens
To maintain and grow the momentum around womenโs sports, there are four key things brands, leagues and rights…
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Insights | 10-06-2024
Das muss man wissen: Was sind Mediennetzwerke fรผr den Einzelhandel, und warum reden alle รผber sie?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
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Insights | 22-05-2024
Investieren Sie aus den richtigen Grรผnden in Performance Marketing?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel…
