CPG and retail Archives

Insights | 10-11-2025

Früher war es mühsam, ein globales Bewusstsein zu entwickeln. In der vordigitalen Ära war es schwierig zu verstehen, was im Ausland geschah...

Insights | 06-08-2025

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…

Insights | 01-07-2025

Nielsen proves that Pinterest campaign drives sales & ROI for Alpro.

Insights | 03-07-2024

We explore why brands need to understand where and how to invest to earn the good will of the LGBTQ+ community…

Insights | 28-06-2024

Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…

Insights | 25-10-2022

For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying…

Insights | 17-10-2022

This report explores ways that brands and advertisers can create connections within the Black community, and…

Insights | 08-09-2022

For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…

Insights | 16-08-2022

Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…

Einblicke