Insights | 30-10-2019
Fórmula 1
52% de la población en general es aficionado a la F1 y 81% de ellos prefiere ver este tipo de eventos en vivo,…
Einblicke
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Insights | 27-06-2018
Mit den Jetsons Schritt halten bei Consumer 360: Was kommt als Nächstes in Sachen KI, maschinelles Lernen und Datenmanagement?
With technological advancements accelerating quickly, we live in a world that continues to push the limits of…
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Insights | 08-06-2018
When it Comes to Building Loyalty, Leaders Say ‘Don’t Just Make a Product and Talk About It’
There’s arguably never been a better time to consume content. Yet while today’s media landscape is a boon…
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Insights | 24-03-2017
WAS KOMMT ALS NÄCHSTES ～ コンシューマーニューロサイエンスセッション 『ニューロサイエンス～脳に語り掛けるマーケティング』
人は「考えて」買っていない。「感じて」買っている。ますます複雑なメディア環境で勝ち抜くためには、企業は消費者の意思決定における感情の重要な役割を理解しなければなりません。…
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Insights | 01-09-2015
Der elektronische Handel eröffnet Marken und Verbrauchern in China neue Möglichkeiten
In China, more than 46% of consumers are actively making purchases via the web, well above the global average…
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Insights | 22-07-2015
Handwerkszeug: Wie man Mobile für Marken einsetzt
With roughly three-quarters of Americans owning a smartphone, the ability to connect via mobile is now a…
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Insights | 01-07-2015
Uncommon Sense: Back to the Future: Perspectives on ‘Thriving in 2020’
In about four months, we’ll have officially made it to “the future”—at least according to the time-stamp on…
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Insights | 30-06-2015
Aktivierung großer Daten für große Ergebnisse
Betting on winners and never losing might sound as fictional as a time-traveling DeLorean, but a panel at the…
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Insights | 25-04-2015
Der 3C-Rahmen für effektives Marketing
Advertising creativity versus advertising effectiveness has been the perennial contest for brand marketers. In…
