Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies crack measurement challenges and spot tomorrow’s trends before they hit.
In diesem verstreuten Medienumfeld sehen sich Agenturen mit neuen Herausforderungen konfrontiert, wenn es darum geht, Zielgruppen auf unzähligen Bildschirmen und Plattformen zu messen und zu erreichen. Sehen Sie sich dieses kurze 2-Minuten-Video an, um zu erfahren, wie Top-Agenturen in dieser neuen Landschaft erfolgreich sind.
- Measuring Fragmentation Media: Discover why Nielsen ONE unifies cross-media measurement for agencies working with multiple closed platforms and partners.
- Driving Incremental Reach: Find out how Nielsen ONE helps agencies can unlock incremental reach. See how it’s helping predict business outcomes and find new customers in unexpected places.
- Forward-Looking Media Strategy: Explore how cross-platform measurement solutions like Nielsen ONE are challenging outdated media planning methods, helping agencies predict future audience trends instead of relying on past performance.
Get the full picture of your audience through deduplicated and unified cross-media measurement with Nielsen ONE.
