Asiatisch-amerikanisches Publikum und Darstellung auf dem Bildschirm
Today, cultural dichotomy means more than just differences in traditions or recipes. For the Asian American community who has experienced so much trauma in the past few years, being seen when tuning into media helps create a sense of connection and empowerment. The media industry has also pledged to do its part to invest in content that paints more accurate representations of diverse communities. This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if we have made any progress when it comes to Asian representation.
The good news is yes—there has been a significant increase in Asian representation on screen in 2021. Across the top 1,500 shows in broadcast, cable and streaming video on demand (SVOD) in the U.S., SVOD led the way with 11% Asian share of screen compared to broadcast (3.2%) and cable (2.7%). The presence of Asian talent in top-rated shows like FBI, Equalizer und Chicago Med, and the debut of Asian-led programs like FOX’s The Cleaning Lady indicate the industry is responding to growing calls for more Asian-inclusive content.
Overall, Asian representation across broadcast, cable and SVOD increased to 4.6% in 2021 (up from 3.5% in 2020). The report notes a significant improvement in representation in the top 10 most-watched shows on broadcast and cable. In 2021, half of the top 10 programs had some Asian talent representation, compared to 2020 when none of the top 10 most-watched shows did. Asian women were present in three of those shows (NCIS, Equalizer und Yellowstone) and Asian men were present in two (Chicago Med und FBI).
But just being present on screen isn’t enough. The stories that are told and the roles played by Asians are also critical to shaping people’s perceptions about the Asian American community. In 2020, the dominant themes in the stories when Asians were present were cerebral, thoughtful und good, which reinforced the model minority myth. In 2021, there was a greater diversity of thematic attributes such as friends, teamwork und creativity.
Trotz dieses Fortschritts entsprechen die Medieninhalte immer noch nicht den Anforderungen des asiatisch-amerikanischen Publikums, das eine genauere Darstellung wünscht. Eine kürzlich durchgeführte Studie ergab, dass 2/3 der asiatischen Amerikaner der Meinung sind, dass ihre Identitätsgruppe im Fernsehen nicht ausreichend dargestellt wird, und wenn sie auf dem Bildschirm zu sehen sind, hält mehr als die Hälfte der befragten asiatischen Amerikaner die Darstellung für ungenau.
Die Medienindustrie hat einen enormen Einfluss auf die Überzeugungen und Vorurteile der Menschen. Jetzt ist ein wichtiger Zeitpunkt für die Branche, asiatische Charaktere, Geschichten und Erfahrungen auf dem Bildschirm durch kulturell integrative Programme hervorzuheben. Eine akkurate Darstellung auf dem Bildschirm kann zu mehr Verständnis, Integration, Engagement und Frieden außerhalb des Bildschirms führen.
